SEO Case Study: Revitalizing a Home Services Business

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How the SEO Campaign Started

Beyond Tomorrow Digital recently undertook an SEO campaign for a home services client located in Mississauga, Ontario. The client's outdated website desperately needed a revamp to attract new leads and gain a competitive edge in the niche. Our team developed a comprehensive strategy that addressed their content, link building, and technical SEO requirements, resulting in significant growth in organic traffic.

Client Background

The client operates in the home services niche, offering a range of services to homeowners in Mississauga, Ontario. Their website had been outdated and underperforming, prompting them to seek our help in implementing an effective SEO strategy.

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Home Services Niche Keyword Rankings

Strategy and Implementation

Our approach consisted of several key elements:

  1. Content Plan: We conducted thorough keyword research to identify relevant topics and gaps in the client's existing content. Based on our findings, we developed an in-depth content plan that covered all essential topics and allowed the client to establish themselves as an authority in their niche.
  2. Link Building: To improve the website's domain authority and boost rankings, we initiated a monthly link-building campaign targeting high-value pages. This involved securing backlinks from relevant and reputable websites to enhance the client's online presence.
  3. Technical Audit: A comprehensive technical audit of the client's website identified areas for improvement, such as site speed, mobile-friendliness, and on-page optimization. We addressed these issues, ensuring a seamless user experience and maximum search engine visibility.

Results

Our SEO campaign began yielding impressive results within 30 days, with continued improvement over time. Some key achievements include:

  1. Increased Clicks: In the past three months, we observed a 51.7% increase in clicks in Google Search Console (GSC), indicating higher visibility and engagement with the client's website.
  2. Organic Search Growth: Google Analytics data showed a 55.77% increase in organic search clicks over the past three months, demonstrating the effectiveness of our content and link-building efforts.
  3. First-Page Positions: The client's website now enjoys more first-page positions daily, indicating that our ongoing optimizations are securing their foothold in the competitive home services niche.
Home Services Niche GSC ClicksHome Services Niche GA Clicks

Why Choose Beyond Tomorrow Digital

The success of our SEO campaign for this Mississauga-based home services client is a testament to the power of a well-rounded strategy that addresses content, link building, and technical SEO. By focusing on these areas, we were able to revitalize an outdated website, attract new leads, and position the client for ongoing success in their niche. Beyond Tomorrow Digital remains committed to supporting this client with monthly optimizations and further growth in their online presence.