SEO Case Study: Revamping Property Maintenance Company's Online Presence

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How the SEO Campaign Started

At Beyond Tomorrow Digital, we are dedicated to helping businesses thrive online by implementing effective SEO strategies. In this case study, we'll explore how our expert team helped a Toronto-based property maintenance company boost its online presence and achieve remarkable growth in organic search visits, clicks, and conversions.

Client Background

Our client is a property maintenance company located in Toronto, Ontario. Their website had recently been upgraded, and they needed an SEO overhaul to improve their online visibility and rankings in search engines.

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Property Maintenance Niche Keyword Rankings

SEO Strategy and Implementation

To deliver the desired results, our team implemented the following key strategies:

  1. Keyword Research and Targeting: We conducted thorough keyword research and identified the most relevant and high-traffic keywords for the property maintenance niche. These target keywords were strategically incorporated into the website's content to optimize for search engines.
  2. Technical Audit and On-page Optimization: We performed a complete technical audit of the website to identify and fix issues that could negatively impact its search engine rankings. We also made crucial on-page adjustments, such as optimizing title tags, meta descriptions, and header tags, to improve overall site performance.
  3. Backlink Campaign: We implemented a monthly backlink campaign to acquire high-quality, relevant backlinks from authoritative websites in the industry. This strategy helped improve the website's domain authority and boosted its rankings in search results.
  4. Content Campaign Overhaul: We revamped the website's content strategy by creating targeted, keyword-rich articles and blog posts. This not only improved the website's rankings but also provided valuable information to the users, driving higher engagement and conversions.

Results

Our comprehensive SEO strategy delivered impressive results for the client:

  1. Despite being briefly impacted by the March 2023 core update, the website rebounded with new #1 positions and top first-page positions in search results.
  2. The website saw a consistent upward trend in organic search visits.
  3. Goal completions (calls, form submissions, emails) increased by 85.71% in the last 30 days of the target keyword report.
  4. Organic search clicks rose by 78.06% in the past month, as shown in Google Analytics.
  5. The 87-day period following our SEO campaign saw a 22.92% increase in organic search clicks compared to the previous duration.
  6. We observed a clear rise in clicks in Google Search Console, which continues to increase as we maintain monthly links and targeted content.
Property Maintenance Niche Last 3 Months GA ClicksProperty Maintenance Niche Last Month GA ClicksProperty Maintenance Niche GSC ClicksProperty Maintenance Niche Goals

Why Choose Beyond Tomorrow Digital

This SEO case study demonstrates the effectiveness of a well-planned and executed SEO strategy in driving significant improvements in a website's search engine rankings, organic traffic, and conversions. At Beyond Tomorrow Digital, our team of SEO experts is dedicated to helping businesses like this property maintenance company in Toronto, Ontario, achieve their online marketing goals and maximize their return on investment.